Why reviews are so much more than social proof

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Why reviews are so much more than social proof written by John Jantsch read more at Duct Tape Marketing

Online reviews are a crucial part of marketing these days. The presence of lots of great reviews provides a layer of proof that you keep your promises.

But often overlooked in the obsession for 5-star reviews is the actual words used by the reviewers. A 5-star review often implies that this is an ideal customer. They had the right problem, you solved it wonderfully, and they had a great experience.

Then, they voluntarily turned to a 3rd party review site such as Google, Facebook, or Yelp and told the world how great you are – effectively referring your business to anyone who cared to read the review.

You want more of those ideal customers, don’t you?

Here’s the real point – if you want more customers like the ones leaving great reviews you should pay very close attention to how they talk about your business – in part… Read More

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