What Goes Into Creating An Effective Mobile Marketing Campaign? written by John Jantsch read more at Duct Tape Marketing
I recently wrote a post about the importance of mobile optimization and today I want to expand further on the topic of mobile and discuss mobile marketing and advertising.
I can’t reiterate this enough: When it comes to your business, if mobile isn’t currently on your mind, you’re missing out on a huge opportunity, especially when it comes to advertising. In fact, experts are saying that by 2019, mobile advertising will represent 72% of all U.S. digital ad spending (MarketingLand).
Given the amount of time people spend on their phones, it always amazes me how low mobile ad spend is in comparison. There are so many benefits of using your ad dollars to target mobile users (we’ll get into a few of those below) and when used correctly, these campaigns can drive significantly more traffic and conversions.
If you̵… Read More