Google AdWords is a great traffic source for ecommerce businesses and internet marketers to drive traffic to their websites. It is a great tool for generating quality B2B leads for businesses because the CPCs are not too high. In addition, targeting the right audience is very vital for B2B marketing approaches. For instance, a business that is selling SaaS software for tech savvy doctors has to advertise the digital product on platforms such as medical journals and magazines. In fact, Google AdWords does more than that. You get to target your ads only to people who are searching for your
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