Sony’s new flagship smartphone, the Xperia 1 III, has been announced in April, but the company didn’t share exact pricing and availability.
Now, we know both. The Sony Xperia 1 III just went up for pre-order in the U.S., with a price tag of $1,299.99. It will be available for purchase in stores on August 19.
The price tag might make you gasp in amazement, given that Sony’s smartphones aren’t exactly as popular as the ones from Apple or Samsung, which offer their flagships at significantly lower prices (both the iPhone 12 Pro Max and the Galaxy S21 Ultra cost $1,199). However, in recent years Sony phones have become niche products, aimed at users who want the absolute best camera they can get in a phone.
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