Featured image by Dan Dimmock on Unsplash
Is it essential for B2B companies to have a strong brand?
If you’re new to the business world, you may not see your brand as relevant because you run a B2B venture. You may think that a brand is important only in environments where services and products are purchased because of what they say about the buyer. Also, you may have the impression that brands are relevant when people make irrational purchase decisions. But B2B clients are rational creatures. They don’t pay attention to brands, you reason, and therefore B2B purchases are more about establishing a relationship with the clients.
Well, you may have these prejudices because you don’t fully understand what a brand is. You associate it with a logo, name, color scheme, and slogan. But the brand is the company’s public perception, and this is as true for B2B companies as it is for B2C companies.
But l… Read More