How to Use Social Media Strategically in 2021

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How to Use Social Media Strategically in 2021 written by John Jantsch read more at Duct Tape Marketing

With half of the world’s population now on social media, it’s rare you’ll find a brand or business not using it to grow an audience, generate leads, and increase sales online. 

Social media hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, so let’s talk about how to use it in 2021.

Some of the questions that I received when social media was brand new I still get today:

How do I find time to do it?
What’s the ROI?
How do I make it pay?
Can I sell?

People still see social media as this disconnected piece of marketing that you have to go figure out and play in. Just like every other facet of marketing — social media needs a strategy too.

Social media is just another channel, it is another part of marketing. So how does it fit into your overall objectives? You may actually end up realizing that you are w… Read More

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