Email Marketing: 7 Proven Tips That Work in 2020

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All business owners hear about the importance of building an email list, but what good does it do if no one actually opens the emails you send? If your open rate is lower than desired, there are ways to give it a boost. With everyone sending out emails, you need a proven strategy to make sure your emails don’t get lost in the shuffle. Try putting these proven email marketing tactics to the test and watch your open rates skyrocket.

1. Make Your Emails Stand Out

Think about the last email you opened. What made you decide to take a peek? The emails you send out to your list only have a split second to grab the reader’s attention. You need to think creatively to make them stand out. The graphics need to look amazing. If you don’t know how to design an eye-catching email, engage a digital marketing agency like Appiloque for help.

2. Less Is Sometimes More with Email Marketing

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