When it comes to pay-per-click (PPC) marketing, the terminology applied can be quite confusing especially if you are new. With so many brand names and industry terms, understanding everything can be complicated and overwhelming. A common scenario in the industry is understanding the difference between Google AdSense and Google AdWords. While both services belong to Google, they have different applications. If you are venturing into the PPC industry, it’s imperative to understand the difference between these two services. With that said, here are some of the aspects that set the two apart. Google AdWords Launched more than 17 years ago,
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