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Developing Content for Your Mobile Audience written by John Jantsch read more at Duct Tape Marketing
Have you ever seen content on a mobile device that you’re excited to read and click through to view it only to realize you need to squint or zoom in to read it? It’s frustrating, not only because it’s inconvenient, but because it’s so easily avoidable.
We live in the age of mobile, and if you’re not taking it into consideration as part of your content efforts, you’re missing out on some serious opportunities.
Make sure you’re keeping best practices in mind when developing content for your mobile audience. I’ve written about a few below to help you get started.
Know your audience
Our attention spans are dwindling as is, but with mobile devices, it’s even shorter because your audience is more likely to be on the go. You need to be able to get to the point quickly and to do this effectively, you need to tr… Read More