Image credit: James Cridland on Flickr
Crowdsourcing. Have you heard of it? Many confuse this term with “crowdfunding,” but the two are not quite the same. To be clear, when crowdsourcing is used for generating funding, people generally refer to it as crowdfunding.
On the other hand, crowdsourcing in its purest sense refers to the process of going to a large group of people to get ideas or even to get work done, these days usually by way of the Internet. Often people in the crowd are willing to do the work for free, but that’s not always the case.
Crowdsourcing is a creative, organic dance of imagination and resourcefulness that has brought about numerous ingenious products, content, and ideas. In short, with crowdsourcing, you give your customers an opportunity to be interactive with your brand. In return, you get fresh new ideas for your business.
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