According to the Content Marketing Institute, close to 90% of businesses today are using content marketing to market their goods and services. However, a huge number of businesses struggle with effectively promoting their services on the web due to lack of skills and experience. If you are doubtful on how to leverage this strategy effectively, here are some content marketing tips to consider. Publish Evergreen Content If you want to get the most out of your content marketing strategy, then you must be ready to create content that offers value to you readers regardless of when you publish it. One
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