How to create a better Facebook Ad?

An attractive and engaging Facebook ad is the result of a combination of effective strategies. No advertisement can be declared to be perfect as some ads work better than others due to various reasons. The competition in the Facebook ad market is becoming intense. More and more people are realizing the power of this social media giant and hope to utilize the platform to advertise their products and services.

Laser-focused targeting and creativity in Facebook ad creation are some of the essential techniques in creating a great Facebook ad. However, here are some of the other important strategies from which can be adopted to create a better Facebook ad:

Target a specific Audience

The first step in the creation of an ad is to keep in mind the audience for which you are writing the ad. The audience varies from business to business and the primary purpose of your ad.

A tempting thing to do is create a general ad and target millions of people through a single ad. However, this method is like shooting a gun in the air, and probably won’t be pretty for your ROI. A better way to attract people is to create a specific Facebook ad in your niche and focus on a smaller number of people that fit your target customer criteria. An ad that’s targeted is more likely to engage people because it will be tailored specifically to that audience.

While creating an ad, you must make sure to answer two fundamental questions: “who will be seeing this ad?” and “What is the message of this ad?”

There is no definite number of people that should be targeted through a Facebook ad. The number itself is highly dependent on your type of ad, kind of organization, the type of the audience, and the scale of your customer base. After selecting the target audience, write an ad that speaks directly to the audience. Make sure that the message of the ad resonates with the readers.

Create Multiple Ads and Test Them

Even after spending hours in creating a Facebook ad, it can fall flat. Hence, you should always create different versions of every ad and test them with your target audience to get an idea of which one works the best.

It is essential to follow the formal structure of the Facebook ad, which has three levels – campaign, ad sets, and ads. The process is started by selecting the aim of your ad and naming the campaign. In the ad set level, the target audience is selected, along with the budget and a few other options. Finally, the ad is designed in ads level.

Facebook allows ads published to upload up to six pictures for each ad. Once the ad is posted, these images are automatically rotated by Facebook. It means that Facebook will show all variations of your ad, and the ad, which is resonating the most with the readers, will ultimately be shown more. Thus, creating different versions of an ad and testing them is important to expand your customer base.

Advertise Discounts and Offers

Many people don’t even try some new products because they have a fear of wasting their money, which is proved by the psychological concept call loss aversion – people are more fearful of losing things than gaining. To overcome this barrier, you should offer free products, offers like “Buy One Get One Free,” discounted products, and free delivery. If you can afford it, you should conduct weekly or monthly free giveaways as well because, in recent times, they have become a vital strategy in cultivating a loyal customer base. These tactics will ensure that the customers are attracted to your ad and more likely to contact you if the offer is enticing for them.

Make sure your ad stands out

There are hundreds of thousands of ads running on Facebook on a daily basis. It has become very difficult to capture the attention of the users. Therefore, it is important to design your ad uniquely and outstandingly to make sure the user clicks on it and not just scroll it down like any other ordinary ad.

The overall design, style, and images used in the ad are very important in captivating the users’ attention. If you use a bright and right image according to the content of your ad, it is more likely to be clicked on by the user.

Use Call-to-Actions (CTA) feature

Along with being an attractive ad, your advertisement should make it easy for people to contact you and your company. Facebook offers a clickable CTA button through which the audience of your ad can call you or message you directly. This feature should be added appropriately in a good ad to facilitate the users in getting in touch with you.

All of these strategies will be useful to you in designing a perfect Facebook ad. Many advertising agencies and professional programs also offer their services in ad designing to make sure your ad stands out on Facebook and attract the target audience. Once you get your ads up and running, choose a Facebook Ad management system like Automated Ads to manage and optimize your ads.

Save 98% on this creative writing course and get your idea onto paper

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Save 98% on this creative writing course and get your idea onto paper

TL;DR: The 2021 Complete Creative Writer’s Workshop Bundle is on sale for £21.17 as of May 25, saving you 98% on list price.

If you’ve got an idea in your head that you just know would make a great book, don’t let it be stifled. Sign up for this 2021 Complete Creative Writer’s Workshop and learn how to let the words flow from your brain to the page.

With 10 courses and more than 35 hours of hands-on instruction, the course will help you sharpen your writing skills and build a system that works for you. You’ll be learning from instructors Steve and Dani Alcorn of Writing Academy, along with Bryan Collins, Dave Espino, Leon Chaudhari, and Sean Thompson. They’re all highly rated instructors, and each has authored and published works of their own. So, they can help … Read More

The Ioniq 5 is Hyundai’s first electric car that can charge other EVs

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The Ioniq 5 is Hyundai’s first electric car that can charge other EVs

Hyundai just revealed its next electric car, the Ioniq 5, a compact SUV that’s roomier than it looks. 

The new five-seater was unveiled Monday and it comes with up to 300 miles of battery range. Last year, Hyundai teased the latest EV as the production version of its EV 45 concept car. This is the first of the Ioniq spinoff brand, and you’ll notice there’s no Hyundai logo on the steering wheel. Hyundai plans to only sell electric models by 2040. 

A new look up front.

<… Read More

Apple's WWDC 2021 keynote will kick off June 7

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Apple's WWDC 2021 keynote will kick off June 7

In March, Apple announced this year’s Worldwide Developer Conference would be held on June 7. Now, official invites have been sent out to media (Mashable included) confirming the keynote will begin at 10 a.m. PDT that day via livestream from Apple Park. 

<img alt="The invitations have officially arrived" class="" data-fragment="m!8a32" data-image="https://mondrian.mashable.com/uploads%252Fcard%252Fimage%252F1625540%252Fdebcd117-d3a9-4b59-8c5a-3b6098a54538.jpg%252Foriginal.jpg?signature=Lv_H5yLk2GuHm4HjPdfzwADbFWk=&source=https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com" data-micro="1" src="https://mondrian.mashable.com/uploads%252Fcard%252Fimage%252F1625540%252Fdebcd117-d3a9-4b59-8c5a-3b6098a54538.jpg%252Ffull-fit-in__356x205.jpg?signature=smvnilrBUe5-zgZqb625AGhj3QI=&source=https%3A%2F%2Fbluep… Read More

CarBrain Review: Legit Way to Sell Your Car Online?

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If you’re looking to sell your car, you may have heard about CarBrain. This company buys pretty much any car. So if you need to sell a junk car, want to sell your current vehicle for cash to put towards another car, or whatever the case may be, CarBrain is an option that you may… Continue…

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Nintendo just dropped a new blue Switch Lite — here's where to find it in stock

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Nintendo just dropped a new blue Switch Lite — here's where to find it in stock

BUY FOR $199.99: Released on May 21, Nintendo’s new blue Switch Lite is in stock at Amazon, Walmart, and in the Nintendo Store as of May 24.

It’s no Nintendo Switch Pro, but we’ll take it.

Nintendo has expanded the rainbow of its Switch Lite family with a “fresh new blue” colorway, giving players “more options to express your personal gaming style wherever you choose to play,” the company said in a press release. It launched alongside a remaster of the 3DS adventure game Miitopia on May 21, and surprisingly it’s still in stock *everywhere* the last time we checked on Monday, May 24 — grab one from Amazon, Walmart, or the Nintendo Store for $199.99. Read more…

More about Nintendo Switch, Mashable Shopping, Nintendo Switch Lite, Entertainment, and Gaming… Read More

13 summer TV shows we can't wait to watch

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13 summer TV shows we can't wait to watch

We might not be fully confined to the indoors anymore, but booting up a TV show on a sweltering summer day is never the wrong choice. Whether delayed because of COVID-19 or filmed safely during the pandemic, our favorite TV shows and new stories are here to keep summer cool. From the twisted world of Stephen King with Lisey’s Story to the small-screen debut of Blindspotting to sitcom subversion in Kevin Can F**k Himself and musical stylings of Central Park and Shmigadoon! the next few months of TV premieres promise nonstop entertainment.

Here are 13 summer TV shows we can’t wait to watch. Read more…

1. Lisey’s Story, June 4More about Television, Netflix, Apple Tv, Entertainment, and Movies Tv Shows… Read More

I was invited onto the TODAY show recently, to talk about “SIDE HUSTLES”.

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There’s a lot of discussion around “SIDE HUSTLES” at the moment. This has to do with changing work structure (a lot of people are working fewer days and hours), an Read More…

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Certificate of Good Standing: Why Do Businesses Need This Document?

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What is a certificate of good standing — and how do you know if, or when, your business needs this documentation?

 
 
What’s a Certificate of Good Standing?
You… Read more »

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Apple says HomePod and HomePod mini will get lossless audio support in the future

Sourced from https://mashable.com/article/homepod-lossless-audio-support/

Apple says HomePod and HomePod mini will get lossless audio support in the future

Apple’s recently announced lossless audio feature on Apple Music was followed by a cold shower: Apple’s audio gadgets, including the AirPods, AirPods Pro, AirPods Max, HomePod and HomePod mini do not support lossless audio.

Now, in a new document on its website, Apple has revealed more details about lossless (a form of audio data compression that produces a perfect reconstruction of the original audio data), and tucked away in the FAQ is an interesting bit of news: HomePod and HomePod mini will eventually get support for the new feature. 

“HomePod and HomePod mini currently use AAC to ensure excellent audio quality. Support for lossless is coming in a future software update,” says Apple. There’s no word on when said update might be coming.  Read more…

More about Apple Music, Homepod… Read More