Basecamp tire fire grows as employees tweet they're leaving the company

Sourced from https://mashable.com/article/basecamp-employee-departures-twitter/

Basecamp tire fire grows as employees tweet they're leaving the company

As they have many times before, tech workers are once again taking a stand against controversial company policies and wishy-washy managerial strategies. This time, employees of decades-old software company Basecamp are quitting in protest of what one employee called a “tantrum” by management.

After a week of controversy that exposed racially insensitive actions that had carried on for years, and what staffers perceived as management’s discomfort with addressing them, multiple employees announced on Twitter that they were leaving Basecamp for good.

As a result of the recent changes at Basecamp, today is my last day at the company. I joined over 15 years ago as a junior programmer and I’ve been involved with nearly every product launch there since 2006.

— Sam Stephenson (@ssteph… Read More

Get 70 hours of Adobe Creative Cloud training on sale

Sourced from https://mashable.com/shopping/april-30-the-epic-2021-adobe-creative-cloud-bundle/

Get 70 hours of Adobe Creative Cloud training on sale

TL;DR: As of April 30, pay what you wish (with a catch) for The Epic 2021 Adobe Creative Cloud Bundle.

Maybe you’re launching a business and need an eye-catching logo. Or perhaps you want to spruce up your personal website to attract more clients. Maybe you just want to step up your social media accounts. Whatever your reasoning, it can save you a ton of time, money, and energy to learn how to take care of your graphic design needs yourself. 

This Epic 2021 Adobe Creative Cloud Bundle has you covered, with 70 hours of content on Adobe Photoshop, After Effects, Illustrator, and more. Designed for all levels, these eight courses can help beginners find their way around the gold standard graphic design programs and help intermediate to advanced users learn tips and tricks they didn’t know p… Read More

How to change Siri's voice in iOS 14.5

Sourced from https://mashable.com/article/how-to-change-siri-voice-ios-14-5/

How to change Siri's voice in iOS 14.5

If you’re tired of hearing Siri’s default voice, you’re in luck. With iOS and iPadOS 14.5, you have a couple more options to choose from on both your iPhone and iPad. 

With the new update, which will be available starting the week of April 30, you’ll have four voices to pick from rather than the standard two. Sure, it’s not an abundance of options, but at least it adds a little more customization. 

So, if you’ve been wanting to switch it up, here’s how to change Siri’s voice with iOS 14.5.

1) Make sure you’re up to date

To check that you’re running iOS 14.5 or iPadOS 14.5, go to Settings > General > About — the current version you’re on is listed under Software Version. Read more…

More about Siri, Ios 14, Tech, and Consumer Tech… Read More

Thinking of getting a gaming laptop? The Asus ROG Zephryus M15 is $250 off at Best Buy.

Sourced from https://mashable.com/shopping/april-30-asus-rog-gaming-laptop/

Thinking of getting a gaming laptop? The Asus ROG Zephryus M15 is $250 off at Best Buy.

SAVE $250: The Asus ROG Zephryus M15 gaming laptop is $250 off at Best Buy as of April 30, and serves as a nice entry point into the world of PC gaming. 

PC gaming is the best way to experience games, at least from a power standpoint. Other gaming devices just haven’t caught up to the customization, processing, and graphical capabilities of the best CPUs and GPUs on the market. This thing is, they can get super expensive, especially if you’re going the desktop route. 

That’s why starting out with a laptop is a good idea, and the Asus ROG Zephryus M15 is currently $250 off at Best Buy. 

SEE ALSO: Level up: The best laptops to boost your gaming experience Read more…

More about Asus, Gaming Laptops, Mashable Shopping, Tech, and Gaming… Read More

Netflix's adorable 'Pet Stars' is further proof that humans are absurd

Sourced from https://mashable.com/article/netflix-pet-stars-review/

Netflix's adorable 'Pet Stars' is further proof that humans are absurd

Netflix’s Pet Stars is ridiculous, but it’s not the animals’ fault. 

In the adorable five-part reality series, social media masters Colleen and Melissa take viewers on an adventure through their furry, fluffy, feathery, and sometimes scaly day jobs. They’re the women behind Pets on Q, a Los Angeles-based talent management company catering to “the biggest animal influencers on social media.” I know, “animal influencers.” Yuck.

But across the show’s five episodes, Colleen, Melissa, and their ark of clients make that vaguely off-putting premise work for them. They take part in Petaluma, California’s World’s Ugliest Dog Contest; cast and film commercials for popular pet-care products; put on a luxury pet fashion show, complete with daywear, evening wear, and a show-stopping wedding look; walk a bi… Read More

How to market to B2B Lead

One of the most important things to understand is that leads are far more than just random people who might be interested in your business. A lead is someone who needs what your business has to offer. The only thing you should have to do is capture their attention and easily be able to convince them that your products and services supply that need.

The generation of high quality leads is the most important part of business-to-business(B2B) marketing. Solid leads ensure steady growth and income. Some of the most important straategies you can consider are:

Creating and Publishing High-Quality Content Regular

All the techniques and strategies to promote your business and generate more leads boil down to the one thing that is most important in any online presence, the content. It’s true to say that content is the king in any regard. You must make sure that the material published on your webpage is high-quality, reliable, and engaging to your users.

High-quality content enhances the reliability and credibility of your business and further plays a huge role in expanding your customer base via better ranking on search engines. Make sure that your website is providing some insightful information to your visitors and is not dull in tone and writing style.

Regular and consistent content publication is also key in keeping customers engaged with your business and any of the latest updates associated with it. An informative, engaging, and entertaining piece of content will grab eyeballs and establish loyalty among customers.

Develop Referral Programs

Research has shown that B2B companies with good referrals programs have a 70% higher conversion rates and good sales as well. A satisfied customer will market your business to others via word of mouth. Referral programs are essential in the success of any business.

There are many ways of creating a good program. You can create referral codes that are easily customized and provide discounts to potential customers. It facilitates the marketing team of a company to determine the source of the majority of your leads and to learn how many of them are converting into loyal customers for your products or services.

Create an Optimized and Engaging Landing Page

The landing page of your business website must be able to captivate the users’ attention via proper design and be stylish. You have to set it apart from competitors, so consider viewing their landing pages first.
The page should be optimized according to the SEO standards. Moreover, it’s unnecessary to add all of your most generous offers and discounts on the landing page because research suggests that a grand, single offer is far more enticing to potential customers rather than aoverwhelming them numerous offers placed on the same page.

The goal of the business should be made crystal clear on the landing page. Your message about your products, services, and unique selling proposition should be unambiguous. The primary goal of an optimized landing page is to convert the users into leads, rather than conversions. Make the content exciting and engaging for the users and convince them of the importance and quality of your business.

Landing Page Forms

The forms used on a landing page should be clear, concise, and engaging, which makes it easier for potential leads to enter their information. In this way, you can create B2B leads and market your business successfully.

Marketing via Social Media for B2B Lead Generation

Social media has become an essential part of peoples’ lives around the world. Such heavy use of social media means your business has a good chance of attracting people from social media platforms like Facebook and Instagram. Company pages on LinkedIn are also perfect for lead generation with professionals and entrepreneurs. Linkedin is an ideal B2B marketing platform. Such professionals often search LinkedIn for products and services as well as employees. Your business standing out on LinkedIn, could be a major key to success.

Marketing through social media is also crucial because businesses can interact with potential customers directly and answer their queries instantly. As a result, users are more likely to take interest in your business, following any new updates about it through social media accounts.

Social media advertising doesn’t just work for consumer marketing models. Various platforms on social media, including Facebook, are becoming popular marketing tools for B2B leads.

Ads on these websites reach hundreds of thousands of people, sometimes more. They can be specifically targeted to a group of users based on their gender, age, and interests. As a result, many highly relevent leads can be generated this way.

Pay-Per-Click

Pay-per-click (PPC) is a highly efficient but expensive tool for marketing and lead generation. If your marketing is laser-focused on the target audience of your business, you are likely to generate plenty of leads via PPC. However, modern technology, like different ad blockers, can impede this process because it is also possible that some of your targeted users may not even view the ads if they are blocking them.

Automatated Programs

If you need help marketing your business and B2B lead generation, you might be interested in the Macroleads program for an easy way to generate successful B2B leads marketing. You can automate and streamline the process saving you time while simultaneous increasing the efficiency of your marketing.

Do You Need Rental Car Insurance?

Sourced from https://www.thesimpledollar.com/insurance/auto/rental-car-insurance/

Whether you need insurance coverage on a rental car is an individual decision, of course, but in general, you’ll need to know what might be covered and where to find it before you make a decision. There are a host of options when you are trying to decide whether to get insurance for a rental […]

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6 Ways To Avoid College Loans

Sourced from https://www.thesimpledollar.com/loans/student/ways-to-avoid-student-loans/

We all know the big story: College is great, but it’s expensive. Let’s start with the “great” part. Simply put, a college education means a big bump in income. A report by John Winters at the Fordham Institute concludes that the national mean earnings for a person with a bachelor’s degree is $92,608, compared to […]

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