5 Trends That Impact Consultants and Coaches in 2021 written by John Jantsch read more at Duct Tape Marketing
In addition to working with thousands of small business owners each year, I also work very closely with coaches, consultants, and small marketing agency owners. These folks are, of course, small business owners in their own right. Still, this work gives me particular insight into the challenges, workings, and characteristics of this specific niche of business owners. (You can learn about the Duct Tape Marketing Consultant Network here)
With that in mind, I present the 5 biggest trends that will impact coaches and consultants in 2021 and beyond.
However, I need to add the 2020 disclaimer – I have no idea what 2021 will bring, and anyone who claims they do is delusional, lying, or just guessing. So, when all or none of what I’m about to share happens next year, please do not request a refund.
As much as anything, 2021 will be about re-evaluation… Read More
2021 Trends for Small Business Marketing Consultants written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with John Jantsch
In this episode of the Duct Tape Marketing Podcast, I am expanding on the theme of the trend I started last week. In my work, I spend a good deal of time with those in the marketing field, marketing consultants, coaches, agencies, and the like. Now, these folks are small business owners in their own right but working with them gives me specific insight into this group.
Today I’m going to discuss 5 of the biggest trends that will affect marketing coaches in 2021.
“I want to put all of the stars who came onto the show into a montage of them just slating.” That’s what Stephen Colbert told Cate Blanchett during one of The Late Show’s many video interviews this year, and it looks like he’s finally got his wish.
Slating, for anyone who isn’t familiar, is the act of getting a guest to say their name, count to three and then clap their hands together, in order for the audio from their interview to be synced up with the video.
It sounds simple enough, but from the looks of it several of Colbert’s guests struggled a little with the concept. Others meanwhile nailed it with the cold, straight faces of pure professionals, while some seemed to have way more fun with the task than you might expect. Read more…
More about Stephen Colbert, The Late Show… Read More
Getting a loan when you have bad credit isn’t impossible, but it does come at a higher cost. Bad credit can happen to the best of us after hard financial times or unexpected life events, but you can still borrow money from trustworthy lenders at reasonable rates. Before applying for an online personal loan for […]
The post Best Bad Credit Loans of December 2020 appeared first on The Simple Dollar.
TL;DR: The Super Software Engineer Bundle is on sale for £28.88 as of Dec. 22, saving you 98% on list price.
Software engineers can wear many hats. They write software, create applications, and work to make sure those products function well.
If you’re interested in pursuing a career in software engineering, you can use the Super Software Engineer Bundle as your springboard. It’s a great resource to make sure you actually like the field before you really invest.
SEE ALSO: Access over 65 cybersecurity courses for under £25
Developed by online learning platform Certs School, this seven-course bundle is designed to equip you with the skills to build applications, develop computer games, and run network control systems. It’s packed with over 40 hours of premium instructional content… Read More
Even if you aren’t generating income, you can still opt for a loan when unemployed. Although the terms may be different, it will still help you to cover the costs when needed, especially when starting a new business. However, the lenders may not offer such lucrative terms.
Types of Loans for Unemployed
Payday loans: It’s usually a short-term borrowing you should repay on your next payday. The conditions highly depend on the lender. The ultimate benefit is that such a loan is easy and fast to get. For example, at Payday Depot, you only need your ZIP code, first and last name to get started. Secured loans: They are linked by an asset or, in other words, are supported by the collateral. The risk is that if you fail to repay it, the lender may start debt collection by taking your asset as payment. Unsecured loans: Such a type of borrowing usually comes with worse terms compared to secured loans. On the bright s… Read More
People often overlook this very simple, very easy way to increase their business’s profits: increase your prices. Most people tend to undercharge for their services, so try increasing your prices, as a test, and see what happens. Funnily enough, most people perceive something that is higher priced as being of higher quality, which can encourage people to buy your product or service. As you increase your prices, you’re also receiving more per sale, increasing your profit margin. Take this strategy a step further and target higher value clients.
For example, if you run a business coaching company, and you currently charge $200 an hour for your time, increase your rates to $1000. With the perceived higher quality and value in your coaching, target businesses that make a lot of money vs. those that are barely getting by. In this example, one client would be worth 5 of your clients in the past. Not only have you raised your hourly rate, but you’ve decreased the amount of work you need to do to earn the same amount of money.
An interesting example we’ve had before is when we’ve sold courses or software for $7 vs. $497 vs. $997+. Although the $7 price gets the most conversions, the $997 price would almost always make tons more money. You just have to make sure you do a good job of showing the value!
So test out this simple tip and try increasing your prices and targeting customers who have more money to spend on your product/service.
Media training is a specialist course designed to coach businesspeople on how to act in public interviews and how to get the best results from media appearances. It exists to help individuals learn to come across well on screen or over the radio.
Every Business Needs Public Relations
Public relations (PR) and outreach campaigns are an essential activity for many businesses. If you want the public to know who you are and what you do, appearing on broadcast media to share your expertise and advice is a great way to do it.
However, it’s not as simple as just going on a TV or radio show and magically knowing exactly what to say to give a great impression. This is where media training comes in.
Here, too, is where a good PR broadcast agency can help. In the post below, we examine why good media training is so important and what it can do for you.
[youtube https://www.youtube.com/watch?v=GW3APcdscVY?feature=oembed… Read More