Research Is the Key to Building a Strong B2B Brand

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Featured image by Dan Dimmock on Unsplash

Is it essential for B2B companies to have a strong brand? 

If you’re new to the business world, you may not see your brand as relevant because you run a B2B venture. You may think that a brand is important only in environments where services and products are purchased because of what they say about the buyer. Also, you may have the impression that brands are relevant when people make irrational purchase decisions. But B2B clients are rational creatures. They don’t pay attention to brands, you reason, and therefore B2B purchases are more about establishing a relationship with the clients. 

Well, you may have these prejudices because you don’t fully understand what a brand is. You associate it with a logo, name, color scheme, and slogan. But the brand is the company’s public perception, and this is as true for B2B companies as it is for B2C companies. 

But l… Read More

Why You Need Content For Your Site And Social Media?

There is no doubt about the fact that unique and attractive content is an essential part of your website and social media profiles. Excellent content, along with a well-thought out social media marketing strategy, will help your website stand out in the crowd and attract more users to your brand.

Initially, it may seem a straightforward and smooth process to write content for your website as you have to add a few pages and blog posts to your website. In actuality, the writing process is time-consuming and even exhausting to some people. Your content must be adequately planned and written for your site and social media page. You need to content to draw the right viewers in.

The quality of content primarily determines the success of a website. Other factors like design, theme, multimedia, and any others that influence the website play a secondary role. The content on your site should be done with aftermarket research and follow a reliable keyword research plan.

Content Is Used In All Things

It should go without saying that content is the most critical part of the web because it is used everywhere and for everything. Compelling content is important to increase ranking and traffic of your site. Some of the advantages of different types of content are:

• Good content increases click-throughs
• Unique and engaging web content increases the ranking of the site and improves conversions
• Attractive content like stylish images with authentic written information is necessary for good social media marketing
• Content of blog posts that is captivating maintains readers interest.
• Verified and accurate content establishes trust and bonds with customers, brands, and other companies.

Content Builds Trust

Content is one of the many ways to exhibit your business’ integrity and credibility. As a result, the audience will begin to trust your products or services, and sales will increase. By producing great content thhat reassures the customers that you’re the real deal, you can set your brand apart and attract more consumers.
Building trust through good content is an excellent content marketing strategy which can be implemented in the following ways:

• Ask a renowned person related to your industry to write for your website.
• Try to get a guest post on a respected newspaper, magazine, or blog.
• Ask customers to give feedback on your website and social media accounts.
• Hire an influencer to promote your product with your content. Nowadays, many social media influencers, especially on Instagram, are doing this kind of promotional activities.

Content Creates Loyal Customers

Regular updates are necessary on your website, so providing free information to the audience of your website and social media accounts builds loyalty among the customers. If you provide valued content to your audience, they will be happy with your brand as their time spent in your business will not be wasted. As a result, whenever you publish content, your followers will keep checking in with your site and social media.

Content is important for SEO

Google’s algorithms of SEO have evolved a lot in the past few years. They have become more determined in removing any bad quality content from the top SERPs and keeping the best quality content on the top. Search engines, like Google, are continuously updating their algorithms and crawling the web to improve the quality of the search results for the user.

Google rewards fresh and up-to-date content. Hence, it is important to keep uploading new content on your website and updating the existing content as well to maintain a firm grip on the SERPs. Moreover, search engines penalize the pages which are full of keywords and using a single term too many times. It is important to produce SEO-optimized content for better ranking of your website.

Content on Social Media Improves Customer Service

Social media has bridged the gap between businesses and consumers. You can give instant replies to any of queries or feedback of the customers on social media. With time and proper social media marketing strategy, the business social media pages expand their reach and can connect with more potential customers. However, it is only possible if the content on your social media profiles is exceptional and attractive for your targeted audience.

If you are interested in producing great content for your website and social media accounts, it doesn’t have to be hard. The process can easily be outsourced and automated. Programs like Robot Author are available to help.

The Power of Rituals in The Workplace

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The Power of Rituals in The Workplace written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Erica Keswin

erica keswinIn this episode of the Duct Tape Marketing Podcast, I interview Erica Keswin. Erica is an expert in the business of working human. She helps top-of-the-class businesses, organizations, and individuals improve their performance by honoring relationships in every context. Erica is also the author of the book – Rituals Roadmap: The Human Way to Transform Everyday Routines into Workplace Magic.

<img class="size-large wp-image-36171 alignright" src="https://www.ducttapemarketing.c… Read More

5 Tips for Reaching Your Business Goals

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Starting a business is challenging. Most new business owners don’t really know exactly what they should be doing to reach their goals. As long as your business goals are realistic, though, the methods below can help you boost your efforts and reach them faster. Here’s how you can work more efficiently. Don’t waste time doing things that won’t help you get anywhere in terms of growth.

1. Revamp Your Business Plan and Revise Your Goals

If you don’t already have a business plan in place, now’s the time to create one. However, if you have one and you’re not reaching your business goals, you might need to rethink (and re-write) your business plan. When you do, make your goals more specific. In fact, you should actually write up SMART goals. In other words, your goals should be specific, measurable, achievable, relevant, and time-bound. SMART goals are much easier to reach than the traditional goals you might have set for your busines… Read More

Watch the SpaceX Starship prototype successfully land (and then explode)

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Watch the SpaceX Starship prototype successfully land (and then explode)

The SpaceX Starship SN10 successfully lifted off and landed — and then exploded — as the sun set over Texas on Wednesday. You can see the explosion in the tweet below from NASASpaceflight.

The SN10 prototype of SpaceX’s promised reusable, heavy-load spacecraft rocketed up six miles into the sky before flipping, falling, and maneuvering back softly to the ground. The company described it as a “successful soft touchdown” on its livestream. 

An amazing shot of Starship SN10’s post-landing Rapid Unplanned Disassembly (RUD) after Wednesday’s test flight.


— Chris B – NSF (@NASASpaceflight) March 3, 2021 Read more…

More about Spacex, Science, Elon Musk, and Space… Read More

The CDC website has a trove of vaccine data, revealing progress — and inequity

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The CDC website has a trove of vaccine data, revealing progress — and inequity

The stats on the CDC’s vaccine data website are cause for both hope, and — for Black and brown communities — sadness-tinged outrage. 

The CDC added a vaccine stats section to its COVID data hub at the beginning of January. It includes counts of vaccine doses distributed to states, those administered to people in the states, and a color-coded map based on the percentage of vaccines administered per a state’s 100,000 residents. It also features numbers on the long term care facility vaccine partnership.

Over the past two months, the CDC has made its data more granular. Visitors to the site can now see those numbers of doses distributed and administered for the general population versus the 18+ population. It also shows numbers for people who have had one shot versus two shots, s… Read More

Need help filing your taxes? TurboTax and H&R Block software is on sale at Amazon.

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Need help filing your taxes? TurboTax and H&R Block software is on sale at Amazon.

TurboTax and H&R Block tax prep software is on sale on Amazon as of March 3. Here are some of the best deals:

BEST FOR INDIVIDUALS: H&R Block Deluxe 2020 — save $17

BEST FOR SMALL BUSINESS OWNERS: H&R Block Premium & Business 2020 — save $20

BEST FOR INVESTORS: TurboTax Premier 2020 — save $20.09

BEST FOR FREELANCERS: TurboTax Home & Business 2020 — save $20

Happy tax season to all who celebrate. 

Everybody getting ready to pay taxes to this country after last year

— Solomon Georgio (@solomongeorgio) February 15, 2021

(Yes, it certainly to have to give the government money after what it put us through in 2020. And yet here we are.) Read … Read More

3 Decades-old Blog Monetization Misconceptions That Are Still Relevant Today

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Many try to make money online with blogs, but only a few really makes it. In many cases, you and I fail to make enough money from our blogs because… Read more »

The post 3 Decades-old Blog Monetization Misconceptions That Are Still Relevant Today appeared first on

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What we bought in February 2021

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What we bought in February 2021

If you follow Mashable Shopping’s coverage, you know that we live to bring you the best product recommendations we can find based on countless hours of online research. But, what about the stuff that we buy for ourselves? The stuff that made it into our shopping carts? Well, we’re here to tell you about those things, and we’ll be back every month to do so again.

Here’s what the staff bought in February 2021.

An unfortunate-smelling serum

“I scoured TikTok for a good vitamin C serum and settled on the Paula’s Choice C15 Super Booster. I think I’ve noticed a bit of brightening under my eyes so far, but that’s not what I’m here to discuss. I’m here to talk about the fact that it smells like lunch meat — like literal bologna. I Googled it to make sure I wasn’t crazy, and someone on Reddit referred to the scent as ‘hot dog water.'” &#8212… Read More