In 2020, “going viral” is hardly a new concept. We all know what it means, even your Luddite relatives. We’ve all seen it happen, and and have maybe even experienced it ourselves to varying degrees.
And yet there remains an air of mystery to the very concept. What does it signify? What does it feel like? How does it happen? And why?
At this year’s Sundance Film Festival, several films attempted to grapple with precisely those questions, from a wide array of angles to equally diverse results. Perhaps the most explicit is Feels Good Man, a documentary about one of the most viral memes of all — Pepe the Frog. Read more…
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