In a society obsessed with youth, it was only a matter of time before 104-year-old Mr. Peanut outlived his usefulness. Yet with his untimely death came opportunity — namely, the opportunity to for Planters to capitalise on everyone’s love of cute babies.
Revived by the Kool-Aid Man’s tears on Super Bowl Sunday, the monocled legume was reborn as an infant dubbed “Baby Nut.” With his wide eyes and button nose, this new mascot seemed specifically designed to copy the appeal of Baby Yoda, presenting a sweet, baby version of a well-known character.
So, of course, the internet responded by calling for Baby Nut to be ground up into peanut butter. Read more…
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