The Benefits of Including Video on Your Website written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with John Jantsch on Including Video on Your Website
Video has become a foundational element in marketing. Why is video so important? It’s how people want to consume content. They want the ability to listen without reading, to be hands-free, and to just have the content coming at them.
There have been numerous studies demonstrating that the highest ROI for any marketing output is coming from short form video.
Types of Video You Need
There several kinds of video content you should be including on your website. Here are the categories of short form video you need.
1. What We Stand For
This video should go on the home page above the fold. It should be the first thing people see, and it should give them a sense of who you are, what you do, what you believe, and what your brand stands for.
Creating a video like this i… Read More