Launching a Startup: Prevent Stumbling at the Finish Line

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Launching a startup involves taking a leap of faith in yourself. No matter what industry you choose, there are almost certainly many other businesses trying to do the same thing. In the age of the internet and globalization, the startup space is incredibly crowded. By starting your business anyway, you are asserting your confidence that you have what it takes to succeed.

It is this confidence that will give you the strength to bulldoze your way towards the finish line, selling your idea to banks and investors, getting your staff on your side, and ensuring your product or service is top-notch. However, it is towards the finish line that many startups stumble.

The reason is not because of a lack of confidence. Your faith in yourself has gotten you this far, and you are probably more sure of your business than before. Rather, it is complacency.

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