How to Create Your Core Story and Message

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How to Create Your Core Story and Message written by John Jantsch read more at Duct Tape Marketing

When it comes to marketing your business, it pays to have a good story. Storytelling has been around since the dawn of time, and a compelling story has the power to inspire readers, make them think, and motivate them to take action.

Creating a core story—one that speaks to the heart of what you do, who you are here to serve, and why—can guide all of your marketing messaging and empower you to connect with people all throughout the customer journey.

So how do you develop a powerful core story and message? Follow these steps.

Develop Client Personas

While your first impulse might be that your core story should be about you, that’s actually not the case. Instead, your client should be the hero of the story. By placing them at the center of your core story, you’re guaranteed to establish a message that resonates with them.

So writing a gre… Read More

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