How to Create a Brand Style Guide

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How to Create a Brand Style Guide written by John Jantsch read more at Duct Tape Marketing

When you’re starting your business, you spend a lot of time considering your brand. You want to find a name that fits just right and design a logo that represents the essence of who you are and what you do.

Once it’s out in the world, though, it’s tougher to protect that beautiful brand you’ve created. You want people to talk about your business, but what happens when they mispronounce your name? Or perhaps they post about your product on their blog, but change up your logo to match the color scheme on their website. Or maybe you sponsor an event, only to arrive on the day and find that your logo has been truncated on the signage the hosts created. These are the kinds of branding no-nos that make every marketer cringe.

So what can you do to ensure that your brand continues to be represented properly as your name spreads far and wide? That’s wh… Read More

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