When it comes to digital design, information architecture is all about enhancing the user experience (UX). Your website, software, and app must be designed in a way that is easy for your users to navigate.
The information must be divided into small parts. Also, information should be communicated concisely so the user can find the content they are looking for without any hassle. The process requires you to study your target audience thoroughly, define the context of your business, and provide valuable content.
Just like at the time of building a house, an architect needs a blueprint that has all the details. This includes floor plans and position of doors and windows. Information architecture gives the designer a blueprint for the users’ experience of the website.
The elements of information architecture include search systems, navigation systems, organization… Read More