How fantasy football exploded online and kept Yahoo relevant

Sourced from https://mashable.com/article/fantasy-football-yahoo/

How fantasy football exploded online and kept Yahoo relevant

In Tales of the Early Internet, Mashable explores online life through 2007 — back before social media and the smartphone changed everything.

When’s the last time you used Yahoo for…anything at all? Your answer might just depend on a simple question: Do you play fantasy football?

That’s because even as Yahoo has faded toward internet obscurity, it remains an absolute powerhouse in fantasy sports. 

Years ago, in the early-to-mid 2000s, fantasy football boomed in participation for a single reason: the internet. And back then, Yahoo was still a very big deal. So, here were are, millions of sports fans, glued to a Yahoo app in the year 2020. And that’s likely not changing any time soon — the product is actually pretty damn good despite coming from a brand most don’t use anymore.  Read more…

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