Photo by Nareeta Martin on Unsplash
So you’ve decided to target international audiences. And now you’re ready to switch from a monolingual to a multilingual website.
Congratulations! This is a decision that can influence your bottom line significantly.
When done well, website localization benefits your business in more than one way. For example, you’ll enjoy increased brand awareness as well as global recognition and better customer relationships.
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You get to make an excellent first impression and build credibility across international markets. This eventually leads to brand loyalty. In the long run, you consolidate your position, increase market share, and ensure consistent global revenues.
However, to get there, you need to make sure you perform website localization the right way. In other words, you need to handle the challenges of speaking multipl… Read More