Driving Innovation with Business Testing

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Driving Innovation with Business Testing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Alex Osterwalder

Alex Osterwalder headshotToday on the Duct Tape Marketing Podcast I visit with business theorist, author, and speaker Alex Osterwalder.

Every business wants to be innovative, but smart innovative ideas can’t be pulled out of the ether. Business testing is at the heart of developing new strategies that address customer needs… Read More

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