Featured image by Gerd Altmann from Pixabay
A digital world is our new reality. Your social footprint is an important part of your ability to establish a connection with potential consumers, collaborators, and employees. In order to boost engagement and develop meaningful connections with an active audience, you need to build out a strategic plan that ties insight to aesthetic. Whether it’s for your small business, a non-profit organization, or your next startup idea, are our top five tactics to help you win at social media in 2021.
1. Set the Right Benchmarks
One of the biggest mistakes a social media marketer can make is to set benchmarks that don’t actually contribute to company goals. Proving value and return-on-investment with digital tactics for social media isn’t rocket science. However, it does require a little math and strategic planning.
For example, if you want to improve your brand awareness, calculate the reach and engagement of … Read More