With about 700 million active monthly users, TikTok has quickly become one of the most popular social media platforms in the world — particularly among Generation Z. However, its days may be numbered in the U.S. thanks to President Trump, who has given TikTok’s parent company in China, ByteDance, 45 days to sell its American operations to Microsoft before banning the app.
But in addition to dance challenges and weird memes, TikTok is home to financial advice on everything from saving and investing to creating side gigs and planning for retirement. “I think personal finance is interesting to all ages,” says Humphrey Yang, whose 760,000 followers make him one of the platform’s most popular financial gurus. “But for Gen Z, it’s all about how they prefer to get their information and content. That’s where TikTok fills the gap.”
Ian Grove, a financial advisor at Robert Green & Company who credits TikTok with encouraging fi… Read More