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Lead generation is one of the most important parts of business success. Any business needs customers and clients, which means they need leads to convert. Let’s look at six of the best B2B lead generation business strategies to boost your reach.
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1. Email Marketing for Lead Generation
Some consider email marketing old hat, but the truth is it still works. It’s tried and tested and one of the only old strategies that still works. Emails have been around for more than two decades. However, they still represent one of the best lead generation strategies around.
Marketing automation is the new strategy for email marketing campaigns. This is essentially when you automate your customer relationship management system (CRM). Then you automatically send out personalized and targeted emails to leads. These emails are highly effective. Moreover, bec… Read More