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If your company is the newest kid on the block, the first thing you need to do is run a brand awareness campaign. There are several key marketing techniques you can use to good effect. In this post, we discuss four of those tactics.
Put Your Brand in the Public Eye
A lot of marketing comes down to two main objectives: brand awareness and conversion.
These are two major positions within the marketing funnel that your prospective customers traverse before they purchase anything from you.
Conversion is the stage prospective customers enter just before they choose to buy. However, the main challenge for the newest of companies is that no one knows about them yet. Therefore, they have no one in their marketing funnel.
This is where brand awareness comes in.
Turn to Public Relations for Greater Brand Awareness
Public relations, or PR, is a great way of getting your name before your a… Read More